What is IT consulting?

For example, when an organization notices that its tech infrastructure is no longer aligned with its growth objectives, that operations are becoming inefficient, or that it's missing out on opportunities by not adopting new technologies, it’s time to call in outside help: IT consulting.

The role of IT consultants

Not all technology consultancies offer the same kind of service. Some focus on the planning phase only—delivering assessments, outlining strategies, and recommending tools—while leaving implementation to the client or another provider. Others offer full-service support, from initial diagnosis through to execution and ongoing support.

In both cases, the process typically starts in the same place: gaining a deep understanding of the company’s current state, its pain points, and its long-term vision. With this insight, the consultancy builds a technology roadmap that connects operational issues with practical solutions—prioritizing what brings the most value.

That’s why a strong IT consultancy not only speaks the language of tech, but also understands the language of business. Their job isn’t to push specific tools, but to align technology with business strategy—and to do so in a clear, collaborative, and flexible way.

The real value appears when this approach is applied across departments, integrating with teams from finance and operations to HR and marketing, in order to drive sustainable, measurable change.

Key areas: from strategy to day-to-day support

IT consulting services can cover a wide range of needs, depending on a company’s digital maturity. Some of the most in-demand services today include:

Digital strategy and transformation

Developing technology roadmaps that align business goals with concrete digital opportunities.

UX and digital experience

Designing user-centered solutions that enhance interaction with digital products and services, improving conversion and customer loyalty.

Technology solutions

Implementing platforms, automating processes, integrating systems, and building custom software.

Data strategy

Creating governance models, data architectures, and advanced analytics frameworks to support smarter decision-making.

Each of these service areas may involve initial diagnostics as well as long-term support. Some consultancies also offer internal training to help teams scale the use of the tools and technologies introduced.

A closer look at the Chilean context

In Chile, many organizations are facing real obstacles to digital progress. It’s no longer just about adopting new technologies—it’s about doing so strategically, with a clear focus on business goals and people.

That’s why IT consulting services have become increasingly necessary. They help companies define a tech roadmap, redesign customer and user experiences, implement digital solutions tailored to actual business needs, and make better use of data. They also provide guidance on meeting new security and regulatory standards.

This kind of support is especially important in industries undergoing major transformation—such as banking, retail, mining, or agriculture. The need is not about chasing the latest tech trends, but about solving real problems, optimizing processes, and making better-informed decisions.

Why invest in IT consulting?

Fast-growing companies often lack the tech foundation to sustain that growth. It’s common to see urgent needs outweigh strategic priorities—tools are implemented without a plan, data is collected without proper governance, or digital products are launched without considering user experience.

This is where IT consulting can make a real impact. It’s not just about running projects or recommending tools—it’s about helping companies answer critical questions like:

• Do you have the right infrastructure to scale efficiently?
• Can your internal team support day-to-day operations and still innovate?
• Are you using your data to make informed decisions—or just storing it?

Bringing in a specialized external team can help identify these gaps before they become risks. It also accelerates initiatives that may be stalling internally due to lack of time or resources—and helps validate whether your decisions truly align with business growth.

What to look for in a consulting partner

Not all IT consulting firms work the same way. Some focus solely on diagnostics: they gather information, analyze processes, and deliver a polished report with recommendations. A well-designed PDF—but one that often ends up archived, never implemented.

Others get involved from the first sketch to the final sprint. They support strategy and execution, turning ideas into real solutions—from concept to code. This end-to-end approach allows for iteration, learning along the way, and adjusting what’s needed to create real business impact.

When evaluating a consulting partner, don’t just ask what they deliver—ask how they deliver it. Do they work alongside your teams? Have they executed similar projects, not just planned them? Do they adapt their methodology to your reality, or expect you to adapt to theirs?

A consulting firm that works with you—not just for you—can be the difference between a theoretical transformation and a meaningful, measurable change for your business.

Thinking about improving your processes with technology?

If your business is growing, your technology needs to grow with it. Having a plan is important—but having a team that can bring it to life is even more critical.

At 2Brains, we work side by side with our clients—from strategic vision to hands-on execution. We turn ideas into functional, measurable solutions aligned with your business goals.

Fill out our contact form and move forward faster, with less risk.