Optimization and digital transformation in the food industry

Transforming Order Management at ICB Food Service

Client: ICB Food Service

Industry: Food

IT Solutions

Main Challenge

ICB Food Service, a well-established leader in the food service industry, was facing significant technological challenges that hindered its operational efficiency. The lack of digital channels and platforms to serve its customers was one of the key pain points affecting its growth.

In response to this situation, ICB turned to 2Brains to design and implement a solution that would not only address its current challenges but also lay the foundation for future expansion.

Strategy

2Brains developed the Integrated Self-Service Platform (PIA), a robust and scalable solution based on microservices, designed to integrate with SAP ERP and support multiple interaction channels. This platform addresses ICB Food Service’s main technological challenges, ensuring operational efficiency and flexibility.

Among its key features, PIA includes a microservices-based backend, integration with advanced technologies such as Kubernetes, AWS, DynamoDB, and MongoDB, and an event-driven reactive architecture for enhanced resilience. Additionally, it implements API Gateway patterns for efficient data management. From a user experience perspective, its UX/UI design prioritizes accessibility and simplicity, offering dynamic workflows that optimize navigation and compatibility with assistive technologies to ensure digital inclusion.

Results

The impact of the PIA Platform on ICB Food Service’s operations has been significant, delivering tangible improvements across multiple key areas.

User Growth

+ 2000

usuarios registrados. In less than four months, the platform grew from 0 to 2,000 active users, accelerating digitalization and optimizing operational management.

Sales Impact

of orders migrated to PIA. Currently, 8% of orders are placed through the platform, with a goal of reaching 60% by 2025.

Satisfaction & Experience

85%

NPS after implementation. The platform has been highly rated by users, achieving a Net Promoter Score (NPS) of 85% following its launch.

Success Factors

Cutting-Edge Technology

Implementation of a scalable and resilient infrastructure based on AWS.
An intuitive, easy-to-use platform designed specifically for the business.
A well-architected, technically sound, and scalable system.

User-Centric Approach

Design focused on end-user needs, ensuring an intuitive and accessible experience.
Implementation of predictive search and dynamic workflows to optimize navigation.

Effective Collaboration

Close collaboration between ICB and 2Brains teams to ensure seamless integration aligned with the client’s strategic goals.

The Future of the Project

With these results, ICB Food Service is well-positioned for continued growth. Upcoming steps include:

Feature Expansion: Introducing new functionalities to enhance user experience and platform capabilities.
Continuous Optimization: Further improving key metrics through ongoing updates and refinements.
Growth Projections: Increasing revenue and active users as the platform’s reach expands.

Empowering Order Management

The implementation of the PIA Platform has been a game-changer for ICB Food Service, solving long-standing challenges and laying the foundation for sustained growth. This collaboration between ICB and 2Brains is a testament to how technology can be a catalyst for business success.

Is your company facing similar challenges? At 2Brains, we’re ready to help you achieve results like ICB Food Service. Contact us today and transform your business.

“PIA is one of the most significant corporate projects in recent years. The technical expertise and responsiveness of the 2Brains team were crucial in overcoming key challenges and achieving the outstanding results PIA has delivered in its first months of implementation.”

Andrés Auger IT Manager at ICB Food Service

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