Building the future of efficient hiring

“Trabajos en Obra” – Revolutionizing Employment in Construction

Client: Chilean Chamber of Construction

Industry: Construction and Infrastructure

Main Challenge

An Evolving Sector

In the construction industry, finding and retaining qualified talent is a constant challenge. High staff turnover and the demand for specialized workers make efficient hiring difficult. Given this scenario, the Chilean Chamber of Construction (Cámara Chilena de la Construcción – CChC) and the Construction Training Corporation (Corporación de Capacitación de la Construcción – OTIC CCC), in collaboration with 2Brains, developed “Trabajos en Obra”, a digital platform to improve the connection between companies and workers in the sector.

Strategy

From Idea to Implementation

“Trabajos en Obra” began in 2021 with the objective of attracting and retaining talent through an intuitive and efficient digital platform. To achieve this, various strategies were applied:

Documentary Research and Metric Analysis: Key data on employment supply and demand in the sector were analyzed.
Interviews and Workshops: Insights were collected from interviews with companies and workers.
Benchmark and Heuristic Analysis: The best market practices were studied to design an efficient solution.
UX and Technology Consulting: In 2022-2023, we carried out a series of consultancies that allowed us to give the final push to the idea of a new platform.
Implementation: In 2024, the new “Jobs in Construction” platform will be implemented, totally independent of the National Employment Exchange (Bolsa Nacional de Empleo – BNE) and controlled directly by the CChC.

Results

The result was a robust and functional platform that optimizes all stages of the construction contracting process. Its main features include an agile registration system for workers and companies, georeferencing of offers to improve accessibility and a gamification system that encourages user participation and commitment.

Registered Users

12.500

The platform has achieved significant adoption, connecting thousands of workers with job opportunities.

Generated Applications

+900

The system has proven effective in facilitating the hiring of talent in the industry.

Active Job Offers

160

Construction companies use the platform to publish and manage vacancies in real time.

Success Factors

The success of “Trabajos en Obra” lies in:

User Focus: Design focused on the experience of workers and companies, ensuring accessibility and optimal usability.
Technological Innovation: Integration of advanced digital tools, such as georeferencing and gamification, to optimize the selection process and improve user participation.
Strategic Alliance: Collaboration between CChC, OTIC CCC and 2Brains, allowing the development of a sustainable platform with real impact on the construction industry.
Continuous Evolution: The platform has gone through constant iterations based on user feedback and metrics analysis, ensuring its relevance in the market.

Futuro del Proyecto

By 2025, the CChC has ambitious goals for the growth of the platform:

50,000 registered workers.
450 partner companies publishing offers.
3,000 active job vacancies.

In addition, improvements will be implemented such as profile validation to increase confidence in the system, feedback mechanisms to optimize the hiring experience and new functionalities that encourage continuous training of workers. The goal is to consolidate “Trabajos en Obra” as the main employment portal in the sector, strengthening its role as a key tool in the digitalization of the construction industry.

“This is one of the most relevant corporate projects of the CChC in recent years. The technical capacity and response of the 2Brains team have been key to overcoming great challenges and achieving the results we have had so far. “I have felt very supported throughout the entire process of planning and developing the platform.”

Jessica Parada Employability Coordinator

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